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Interior Fit Out Contractor Bangkok

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Charm Korean Steakhouse

Sukhumvit, Bangkok

Modern Korean dining elevated through crafted detail — fire, flavour and form united in a refined, design-led tableside barbecue experience.

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Contextual Background

Context


Korean barbecue is both a social ritual and a performance. 

Charm elevates this ritual by balancing: 

  • the authenticity of Korean craft

  • the sophistication expected in Bangkok’s dining scene

  • the comfort needed for long meals with friends and colleagues 

This results in a venue that feels premium yet familiar, celebrating Korean heritage without relying on nostalgia or cliché. 


Feature Highlights


  • Bespoke solid-timber bar with sculpted live-edge top

  • High-performance, tableside extraction drops concealed within timber ceiling frameworks • Private dining suite with feature lighting + acoustics

  • Earth-rich palette: timber, concrete render, brick, and bronze metalwork

  • Custom furniture tuned for comfort and ergonomic dining posture “An intimate theatre of fire and flavour — crafted in solid timber and light.”

concept mentawai
novotel - logo.jpg
novotel - logo.jpg

130

sqm

floor area

3

months

time on site

Full Turnkey

Hospitality / F&B

12

months

warranty

Mentawai massing

Design Approach

The concept draws inspiration from the organic nature of the cuisine — premium meat, fresh produce, and the theatre of live fire. 


Key design intentions: 


  • Natural materials — solid timbers, warm textures, and tactile finishes

  • Form through function — every table integrates precision grilling and concealed service utilities

  • Spatial intimacy — softened booth divisions and focused lighting create dining “zones”

  • Atmospheric lighting — sculptural pendants deliver intimate glow and plate drama

  • Operational clarity — considered circulation and durable finishing for high-intensity service


Overhead, bold timber volumes rhythmically frame the space — visually grounding the extraction system while forming a dynamic architectural signature.

novotel - logo.jpg
novotel - logo.jpg

Background


Korean barbecue is both a social ritual and a performance. 

Charm elevates this ritual by balancing: 

  • the authenticity of Korean craft 

  • the sophistication expected in Bangkok’s dining scene

  • the comfort needed for long meals with friends and colleagues 

This results in a venue that feels premium yet familiar, celebrating Korean heritage without relying on nostalgia or cliché. Fire, flavour and form.

novotel - logo.jpg

Scope

  • Branding + visual identity

  • Interior architecture + material design

  • MEP engineering + on-table extraction integration

  • Kitchen coordination + compliance approvals

  • Bespoke timber bar + furniture fabrication

  • Fit-out + turnkey delivery

  • Lighting design + ambiance strategy

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